Abey mokgwatsane biography for kids
Starting his working life as a petrol attendant, Mokgwatsane discovered VWV when he was cast for a role in a video.
Kyan's Papa, Investec CMO, Triathlete, Deephouse Dj, Student of Life, Oxford MBA. Disrupting myself before something else does.!
John Buchan once said, "The task of leadership is not to put greatness into people, but to elicit it, for the greatness is there already." These are words to which Abey Mokgwatsane, CEO of Ogilvy & Mather South Africa, subscribes.
A graduate of the AAA School of Advertising, Mokgwatsane set off to change and influence the marketing world.
Abey began his journey as a marketing trainee at the VWV Group (www.vwv.com), the global brand experience agency which specialises in creating experiences that change perceptions and inspire action.
Founded in 1981, VWV is a hub of specialist business units focusing on video and film production, event management, Internet and multimedia applications, and corporate and direct theatre.
He went on to join South African Breweries (SAB) as brand manager for the epic Castle Loud Programme, a young adult trans-media property for Castle Lager that went on to win the 2002 super budget Raptor Award for sponsorship excellence.
It wasn't long until he was